RKCW.
(Ryan Kunz, copywriter.)
Despite the government's efforts to quash the rumors, my writing skills are, in fact, the result of an encounter with aliens.
Colgate
THE PROBLEM:
There is very little brand loyalty to any particular brand of toothpaste.
THE SOLUTION:
Present Colgate as the brand for hip young people who want their breath to taste good enough to facilitate romance.
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