RKCW.
(Ryan Kunz, copywriter.)
Despite the government's efforts to quash the rumors, my writing skills are, in fact, the result of an encounter with aliens.
Pizza Hut
THE PROBLEM:
People associate Pizza Hut with greasy pans almost guaranteed to herald heart failure.
THE SOLUTION:
Point out that Pizza Hut’s great taste outweighs any negative nutritional effects.
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